Elam

Elam

I am a curious individual who is passionate about human psychology and the digital world. Therefore I’m seeking to create great experiences for customers by understanding their motivations and helping organizations to grow business.

People Canvas

The People Canvas

With today’s post we start a series to introduce the five main canvases of Lean Service Design: People, Purpose, Opportunities, Ideas and Experiments. As shown in the post about the structure of LSD, a service design process should ideally...

The connection between the LSD canvases

Today I want to show you how you can transfer your results from one canvas to the next and how you can go back and check your results. In the post about Scaled Thinking I showed how Lean Service Design leads structured through the levels of detail...

Why we need Lean Service Design

Today I want to talk about the reason why we developed the LSD Framework and why we think it answers today’s challenges of continuous product and service design. But first, I’d like to give you a bit of context. As you can see in this...

The Lean Service Design structure

As mentioned in the last post, I want to talk about the basic structure of the LSD framework today and show you how simple it is. In the last video post we talked about how over the past decades the way we develop and build products and services has...

Effective vs. efficient

Everyone of you knows the dilemma we are confronted with almost every day: Business goals versus customer needs. We think we have to decide for one or the other or put one over the other. Lean Service Design categorically rejects that! Why? Let’s...